In Canada, a kerfuffle over big radiology bills
The general public can’t be faulted for not knowing that radiology billing is split between technical and professional components, the former for acquiring the images and the latter for radiologists’ interpretation of them.
But in Western Canada, the resulting perception of radiologist greed has become enough of an issue that a rad group has hired a lobbying firm to guide the group in communications.
From CBC News:
Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.