What ‘good PR for radiology’ looks like in action
In the latest issue of Radiology Business Journal, just out, Nisha Mehta, MD, urges her fellow radiologists to help the profession “fix its PR problem.” This, she points out, is readily evidenced by the fact that few healthcare consumers—and more than a few healthcare workers—have never met a radiologist or heard what radiologists do.
An article posted to an online news and information outlet in Washington State stands as a nice example of good PR won by a private radiology practice.
The site is called Thurston Talk. The article is on the role interventional radiologists play in serving the community with newly visible care.
“Historically, interventional radiologists had little to do with patients before and after procedures, leaving the consultation and follow-up to other doctors,” an interventionalist with the practice tells the outlet. “If you were to seek out a provider, you would not have an environment where you could sit down in their office and learn enough to make an informed decision about which direction to go.”
That’s changed, and the piece gives some examples of high-tech, higher-touch interventional radiology in practice. Along the way, diagnostic radiology gets some air time too.
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Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.