Fujifilm and National Breast Cancer Foundation kick off “Images of Health” campaign in honor of Mother's Day

Stamford, C.T., May 1, 2014 – Millions of women each year are diagnosed with breast cancer; but, early detection and treatment are among the most effective ways to overcome cancer and live life to the fullest. FUJIFILM Medical Systems U.S.A., Inc. and the National Breast Cancer Foundation (NBCF)announced today a collaboration that will extend the work of Fujifilm’s Images of Health campaign, aimed at educating and encouraging all women to understand the importance of early detection of breast cancer.  Images of Health is an online community designed to provide educational resources and support for breast cancer patients, survivors and their loved ones.

“We are very excited about our continued alliance with the NBCF and passionately support their mission,” said breast cancer survivor Betty Dedon, product and marketing manager, FUJIFILM Medical Systems U.S.A., Inc. “The organization is at the forefront for providing all women with the tools needed to obtain access to mammography screenings and to educate them about their risk for this disease.”

According to the National Cancer Institute, 1 in 8 women will be diagnosed with breast cancer in their lifetime. It is inspiring to hear the stories of women, who have turned their breast cancer experiences into a positive mission to educate and support others and their loved ones.

That’s why throughout the month of May, Fujifilm is inviting people to “Like” Images of Health on Facebook and encouraged to share an inspirational health story and photo regarding a woman in their life for a chance to be entered in the Fujifilm Images of Health Mother’s Day Photo Sweepstakes.  Eligible entrants will have an opportunity to win a red FUJIFILM FinePix T550 camera, including a camera case and 4GB SD card or a pink FUJIFILM INSTAX™ Mini 8 and INSTAX™ Mini Twin Film Pack, as well as a LIV® breast self-examination aid.  

“Since 2006, Fujifilm has donated nearly $1.5 million to our mission save lives,” says NBCF Founder & CEO, Janelle Hail. “Their support has allowed us to provide thousands of free mammograms and early detection services to women in all 50 states and helped ensure that those facing breast cancer have access to quality healthcare.”

Fujifilm is dedicated to promoting the early detection of breast cancer through advances in digital mammography, as well as through expanded awareness. Fujifilm continues to conduct research and collaborate with specialists in the field to develop revolutionary and reliable imaging technologies. Over 9,000 worldwide facilities trust Fujifilm's full field digital mammography solutions, making Fujifilm the most popular digital mammography system provider in the world.

For more information about the Images of Health campaign, and for the Sweepstakes Entry Form, details and Official Rules, please visit: www.facebook.com/imagesofhealth. 

About Fujifilm 
FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. supplies high quality, technologically advanced FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information please visitwww.fujimed.com  and www.fujifilmendoscopy.com .

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com .

* At an exchange rate of 83 yen to the dollar.

About the National Breast Cancer Foundation, Inc. 

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org. 

All product and company names herein may be trademarks of their registered owners.

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